Ambassador Communication Guide

Social Media

Click one of the social media icons above to see tips, tricks, and sample posts to get you well on your way to mastering being a social Ambassador

Instagram Tips

Looking to harness the power of visual communication? Take advantage of the ability to communicate with potential supporters with impactful images and catchy captions.

Follow @buffalostatealumni on Instagram.

Connect your Instagram and Facebook accounts. Make sure that your Instagram posts are automatically posted on Facebook. Connecting Facebook and Instagram harnesses the power of both social media platforms at once and allows you to reach a wider audience.

Find powerful images. People-centric, positive images will help you draw in new followers. Focus on sharing images that speak to your organization’s mission and your target audience. Canva.com is a great way to take your own photographs or a stock image to the next level. If you want to include important dates, statistics, or quotes, Canva lets you add text right on top of the image as well as provides you with a suite of photo editing tools.

Socialize! Like other supporters’ posts, and consider re-sharing posts that stand out and speak to your cause. Showcasing the stories and individuals that propel the mission of Buffalo State Gives will help you gain more followers, recognition, and traction in advance of Buffalo State Gives.

Use #buffalostategives, in addition to other creative hashtags. 2-3 hashtags per post is the sweet spot. Start with a branded or specific hashtag - like a tagline or fun phrase. Follow this with the name of the organization that you support, then a broader hashtag tied to the cause (i.e., #spreadingthelove). Having a succession of hashtags helps with branding!

Create a regular schedule for posting. We recommend posting at least 2-3 times per week to stay in your followers' feeds! If you integrate your Instagram posts with Facebook, you’ll want to consider how your Instagram posts will fit in with your other scheduled Facebook posts. Consider making posts that show a chronological history of Buffalo State University, if applicable.

Have fun! Instagram is a really playful platform, and the perfect opportunity to let the unique personalities, humor, and convictions of Buffalo State University shine through your photos, captions, and hashtags! Instagram is a fantastic opportunity to relate to your supporters, showing them who you are and what you stand for.

Twitter Tips

Want to quickly engage donors and share information about your fundraising efforts? Twitter is instant and efficient!

Below you will find a few tips to help you have success.

Follow @buffstatealumni’s Twitter account.

Tell your followers that you are fundraising for Buffalo State Gives. Tell your followers about the specific organization that you support and begin to build a story around that. Use some of the suggested tweets provided below.

Use #hashtags and @handles. Whenever you share information include the @buffstatealumni handle and #buffalostategives to further spread the word. Show that you are a part of Buffalo State Gives by using the hashtag in all of your tweets.

Don’t just follow! Become a part of the conversation. Let people know that you are out there and engaged. Respond to tweets like you are holding a conversation. You never know where this may lead.

Share pictures, videos and interesting content. Twitter is not just about your ‘words’. Pictures and videos draw people in, and sharing interesting articles about what you and others are doing shows that you are part of a community.

Tweet, retweet and tweet again (especially during Buffalo State Gives)!

Sample Twitter Posts

  • Are you ready to be a part of Buffalo State Gives? It’s a day to celebrate all the good going on for Buffalo State University! #buffalostategives

  • Mark your calendars for March 13. It will be a day for everyone to support Buffalo State Gives. You can find my fundraiser page at [LINK TO FUNDRAISER PAGE]! #buffalostategives

  • On March 13, help us celebrate Buffalo State Gives by supporting my fundraiser at [LINK TO FUNDRAISER PAGE]! #buffalostategives

  • Get pumped for Buffalo State Gives! Join the conversation by following @buffstatealumni and retweeting any #buffalostategives posts!

  • Get ready to get up and give for Buffalo State Gives on March 13! Follow @buffstatealumni to stay updated on the giving movement!

  • A little can go a long way when we get together and give together on March 13 for Buffalo State Gives! [LINK TO FUNDRAISER PAGE] #buffalostategives

Facebook Tips

Looking to get the word out with Facebook? This guide will help you get started and on the road to creating a successful strategy.

Below is a list of ways you can begin engaging your community for Buffalo State Gives!

Talk it up! Post interesting information about the organization that you are supporting and share success stories and photos. Ask your followers questions to engage them in dialogue. Remember to keep posts brief! You don’t want to lose your audience by presenting lengthy updates.

Tell everyone that the organization that you are supporting is a part of Buffalo State Gives. Be sure to tell people what it is all about. Let them know how they can donate and ask them to spread the word as well.

Create a Facebook event. Invite your constituents to be part of Buffalo State Gives so that they can be reminded as the day gets closer AND see who else is participating. Also, tell people to invite others. It doesn’t matter whether or not you are hosting an event onsite; the whole event is worth celebration!

Sample Facebook Posts

  • Save the date: Buffalo State Gives is March 13! You can be part of the celebration by giving to your favorite organization. Visit buffalostategives.com to find out more.

  • The real success of Buffalo State Gives will not be how much money we raise but the tremendous impact those dollars will have when Buffalo State University puts them to work! Join the giving on March 13 at buffalostategives.com.

  • Let’s show Buffalo State University that we are full of generosity! On March 13, help us celebrate Buffalo State Gives and continue [EXPLANATION OF MISSION]

  • I'm so excited to support Buffalo State Gives! You can support our organization by visiting my fundraiser page at [LINK TO FUNDRAISER PAGE] and donating on March 13.

  • On March 13, give where your heart is! To support my fundraiser for Buffalo State Gives, go to [LINK TO FUNDRAISER PAGE].

Email Templates

Click the icon above to see sample emails to send to your network before, during, and after Buffalo State Gives

You can use these email templates to reach out to your personal network and spread the word about your fundraiser. Just copy and paste the text below into your email client and add some personal flair to make it your own!


Before Buffalo State Gives

Subject: Join me in Supporting Buffalo State Gives

Hi [FIRST NAME],

I am excited to announce that I am supporting Buffalo State University during Buffalo State Gives by taking on the role of a fundraising ambassador. Learn more about Buffalo State Gives at buffalostategives.com.

My fundraising will specifically help [NAME OF organization YOU SUPPORT] to [OBJECTIVE - take from the organization's story]!

[YOUR FUNDRAISER STORY: Why are you fundraising? What impact has this organization had on you?]

Thank you for supporting me and [NAME OF organization YOU SUPPORT]!

Subject: I Need Your Help!

Hi [first name],

Buffalo State Gives is only [DAYS UNTIL Buffalo State Gives] days away. [NAME OF organization YOU SUPPORT] is participating in this celebration and I want to support them on March 13. I need you help to make a difference!

Your contributions can make a big impact on [NAME OF organization YOU SUPPORT]:

[EXAMPLE 1]
[EXAMPLE 2, ETC.]

Together we can make a difference. Visit [LINK TO FUNDRAISING PAGE] to support me and [NAME OF organization YOU SUPPORT]!

Thank you!


During Buffalo State Gives

Subject: Buffalo State Gives is here - Support [NAME OF organization YOU SUPPORT]

Hi [first_name],

TODAY is the day! It’s March 13, so the time to give is now. My goal is to raise $[YOUR FUNDRAISER GOAL] in support of [NAME OF organization YOU SUPPORT], but I can’t reach my goal alone.

Please join me in helping [NAME OF organization YOU SUPPORT] to [OBJECTIVE OF organization YOU SUPPORT] by visiting my fundraising page at: [FUNDRAISING PAGE LINK].

If you’ve already donated, thank you so much for your support! I hope you’ll consider sharing my fundraising page with your friends and family on social media to get the word out about [NAME OF organization YOU SUPPORT] and the difference they make to our community!

Thank you!

Subject: Only a few more hours left to give!

Hi [first_name],

Can you believe Buffalo State Gives is almost over? With [$ AMOUNT YOU’VE RAISED SO FAR] already raised for [NAME OF organization YOU SUPPORT], I am proud of my impact as a fundraising ambassador!

I am so thankful for the support of my community throughout this day - but the giving isn’t over yet! Visit my fundraising page at [FUNDRAISING PAGE LINK] and make a contribution to help me reach my goal.

You can also show your support by sharing my fundraising page with your friends and family on social media!

Thank you again!


After Buffalo State Gives

Subject: Thank you

Hi [first_name],

Thank you so much for all of your support during Buffalo State Gives. Because of you, I was able to raise $[AMOUNT RAISED IN YOUR FUNDRAISER] for [NAME OF organization YOU SUPPORT]! Together, we made a difference.

You rock!